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Tuesday, December 16, 2008

The newspaper that I have selected for my blog is CBC News.
Which aspects of your paper would you highlight?
The aspects of my paper that I would highlight would definitely be those of which I consider most important-the main page, which contains the lead stories and "breaking news", as well as the opinion page, also labelled as "Your Voice". I believe that readers enjoy having their opinions published in the online newspaper (or any newspaper, for that matter), as it makes them feel as though what they say does, in fact, matter.
Which aspects of your paper would you leave out of the advertisement campaign?
The aspects of my paper that I would leave out of the advertisement campaign would be those of lesser importance (i.e. weather) The weather, of course, is an important page; however, I do not believe that it would be necessary to advertise the weather during the campaign.
What demographic would you target-any one in particular, or would you try to appeal to a broad audience?
Instead of focusing on one particular group of individuals, I believe that I would try to appeal to a broad audience. I would attempt to create an interesting campaign in which a wide variety of readers would become drawn to.
How would you advertise your paper?
I would advertise my paper extremely well. I would converse with the creators of various webpages and ask permission to create a link on their page. I would also create colorful flyers and post them around town (in stores, activity centres, etc.), ensuring that they caught people's attention. Besides this, I would also attempt to advertise our paper on television, which could potentially draw a lot of attention to our paper.
What goals would you set for yourself as an advertiser?
I would set many goals for myself as an advertiser. Most importantly would be to determine the amount of new readers that I could recruit in order to label my campaign a "success". I would estimate that anywhere between 500 and 1500 new readers would definitely aid in making a campaign successful.

Internet Vs Newspaper

Which appeals to you most as a reader? Why?
I rather read of the Internet because it is easier to find what you are looking for.
Which method is more effective in delivering news?
The Internet because you can watch videos, looking at more than one picture and read the article at the same time.
What problems might an online newspaper face in terms of attracting readers?
There are some people that can't use an Internet, some people don't have a computer or Internet.
What steps would you take to improve either newspaper?
I am not sure how to improve the newspaper. Is there anything we can do to improve it?
What is each paper’s strongest attribute?
For the paper it is just for one place and you know where the news is taken place.
The Internet everything is easy to find.
How dominate is advertising in both versions?
The Internet because it has moving advertisement and I don't know why but moving advertisements sell more.

Tuesday, December 9, 2008

The Reading Level of Newspapers

I believe that the reading level of newspapers are low but it is so everyone is able to read it. If they only used a high reading level then read they would lose all of the people that can't read very well, which is a lot of people if you really think about it.

Crash kills senior

This article was written is simpler words but it got right to the point and almost everyone would be able to figger it out.

Monday, December 8, 2008

Are Newspapers Dying?

What is your experience with newspapers?

I have almost to none experience with newspapers. The only time I ever read a news paper is for school.

How often (if ever) do you read them?

I never read them

Where do you get your news? (local, provincial or national newspapers/television news broadcasts/internet news sources)

Television news broadcasts and internet news sources.

Do you agree with the assertion that newspapers need to focus on local news stories in order to survive?

Yes and no because most people want to know what is going on around where they live, but we also want to know some stuff that is going on around the world. But we would like the news to be mostly be based on the thing that happen around here.

What other strategies do you feel may benefit newspapers?

I am not quit sure what can help them at this point and i don't think anything can.

Can newspapers even be saved, or do you feel that this isn’t something for newspapers to be concerned about? (aka, do you feel that the newspaper industry is not in danger).

No i believe that in about 15 to 20 years that the sales are going to go down and then soon after they are going to go compleatly out of style because everyone can get there news on the internet and they dont have to pay every time they want to see the news.

Do you think the Internet will become the main source of news and even a focus on local news will not save newspapers? Why or why not?

Yes because one you dont have to go out to get it, two you dont have to pay so much money to see it, three its easy.

Finally, where do you see the state of newspapers in 25 years?

In about 25 years i can see them being gone or close to it.

Friday, November 14, 2008

Take the lead

Raging Calif. fire destroys 100 homes, injures 13

SANTA BARBARA, Calif. (AP) -- Firefighters and a squadron of aircraft launched a desperate daylight attack Friday to push back a wind-whipped wildfire that destroyed at least 100 homes and forced thousands to evacuate.

Who-> Firefighters and a squadron of aircraft
What-> Launched a desperate daylight attack to puch back a wild-whipped wildfire
When-> Friday
Where->Santa Barbara, California
Why-> Because of the fire
How-> ?

Hold Me Tight, Let Me Go

Acclaimed documentary film-maker Kim Longinotto (Sisters in Law, The Day I Will Never Forget) brings us an incredible film about a unique last-chance boarding school that uses hug therapy to modify the behavior of troubled children. The Mulberry Bush in Oxfordshire looks after and teaches children who have been expelled from regular schools for extreme behaviour. The three-year programme gives them the chance to turn their lives around and re-enter the regular school system.

Who-> Kim Longinotto
What-> Brings us an incredible fim about a unique last-chance boading school that uses hug therapy to modify the behavior of trubled children.
When->?
Where->?
Why->to help trubled children
How-> ?

Youth violence tied to racism, report says

The sharp rise of youth violence in ontario is linked to entrenched racism in the province, according to a long-awaited report that calls on the provincial government to collect race-based statistics and provide anti-racism training to police officers.

Who-> provincial government
What-> collect race-based statistics and provide anti-racism training to police officers
when-> ?
Where-> ontario
Why-> to pervent racism
How-> giving anti-racism training to police officers

Thursday, November 13, 2008

Aren't Pyramids Supose to go Up?????

  • I agree with the first because I believe that if you put all the important information at the beginning then I believe that the reader would lose interest in the article.
  • When I read an article I would like the information spred out so it is in a storytelling quality.
  • I don't think that it sometimes bepends on the tipe of article because what ever you are writing you would like to keep your readers interest in the whole article.
  • I don't agree with this way of writing. This pyramid goes down; so i agree with that part, I give it a thumbs down. And aren't pyramid supose to go up?

The Article!!!!!!!

Monday, November 10, 2008

"Dogs Fighting Cancer" Video Questions

THE QUESTIONS
1. What is the story? (What is the point of the news report?)
A) The Story is about dogs that have cancer it is called “Dogs Fight Cancer” and how they are raising money for them. The point of the story is to get you aware of the increase of cancer in dogs.
2. What is the establishing shot in the video?
A) The first shot is people putting out treats on the table for the dogs.
3. What is the introduction?
A) The introduction is saying where the party is set and that it is time for tea and that the treats and guest are not normal.
4. Most likely "sources" are used in the report and they are making comments. Name two of them.
A) There are many sources in this report and two of them are fro the vet and another from dog owners.
5. Based on what these two sources say, what questions do you think they were asked? Create two questions for each source that you feel they were probably asked.
A) For the vet I believe they would ask is “How much different are dog from humans?” and “How will this treatment center help you?” and from the dog owner would be “How did you feel when you found out that your dog had cancer?” and “What is your dog to you?”
6. Identify four different types of "B-roll" in the video.
A) 1 is when they are walking out and putting things on the tables. 2 bringing the dogs and people in. 3 dogs eating and drinking. 4 walking 3 lagged dog.
7. What are two other types of B-roll footage that you think they could have used (consider what is being said in the voice overs)?
A) There are no other types of B-roll that I can see. What ever he was talking about there was a clip to go with it.
8. Identify four different voice over’s and briefly list what facts are in each voice over.
A) 1) People are putting out food and the person that is talking is telling that they are getting ready for high tea and that the guest are not normal. 2) Then it shows dogs eating and drinking from fine china, the person that is talking is saying that all of it is to raise awarness for dogs with cancer. 3) It also shows a 3 laged dog and he tells her story about how she had to lose he lag because of cancer. 4) Then it shows many different dogs and he is saying that dogs are living longer and that more and more are getting cancer.
9. What is the closing to the video?
A) The closing of the video said who reported it and where it was taken.
10. Who is the reporter and what is her/his tag at the end?
A) Steven (don’t know how to spell or even say his last name) Toronto, CBC News.